Compare the Value
Most business people advertise, and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNl is like having up to 40 salespeople marketing your product or service everyday!
BNI is the most successful organisation of its type in the world.
There are 4,600 chapters in 34 countries and over 92,000 members.
Members of BNI last year passed over 4.9 million referrals; that translated into over 1.1 billion pounds in business.
In the UK and Ireland last year (2006) the 12,000 BNI members in 539 Chapters passed over 551,000 referrals totalling over 185 million in business.
Value
Most business people advertise, and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNl is like having up to 40 salespeople marketing your product or service everyday!
Referrals
Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows several people. This extended network is a rich data base of potential business available to members of BNI.
Word of Mouth
Word of Mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women
If I turn up to BNI will I get work straight away?